When we think of selling, everyone thinks of an Indian market where the most exotic things are offered by various traders through droning shouts. But actually we sell and negotiate in every situation. In the morning, who gets to go to the bathroom first, with the partner, who takes out the rubbish, or at work, who gives the boss the bad news.

So why not deal with this topic in order to be in a better position in the long run.

Price negotiation

Negotiating the price is the stupidest thing you can do, because at that price the rules are clear. The seller wants the highest value he can get and the buyer wants to spend as little as possible.

The trick is to negotiate for something else. Let's look at an example to better illustrate this phenomenon.

You want to sell your grandma's beautifully situated house. So you propose 600,000 euros to a real estate company that is interested in it. Of course, they are outraged and complain about the high price. So you show them the great location right on the lake, the extra custom-made kitchen made of birch wood, the big gazebo and the naturally grown garden with the big oak tree you used to climb on as a child. All these values justify your price. On the other hand, there is the real estate company that offers to buy for 500,000 euros and will buy more houses from you and recommend you to others.

So you see that the price is not the most important thing if you can influence it by other things. At the beginning of a negotiation you should always think about what alternatives there are and what could be interesting for you, so that you can reduce your price. Also, be aware of what is the lowest or highest price you can sell at and never exceed it. It is better not to buy at any price than to end up selling far below your value

Want to learn more about selling?

Then I've put together what I think are great courses, books and seminars to make you look convincing in any situation.

Sales closing

Sales closing

From the contents:

- Closing the deal - the logical consequence of a well-managed sales talk

- Testing the willingness to buy at an early stage - avoiding idle time = gaining time

- The gentle way to close a deal - no clumsy questions - no persuasion

- Don't "talk the customer to death" - recognise or provoke buying signals = more deals.

- 12 ways to close deals with confidence = great flexibility

- The principle of independence: the customer can say yes without being patronised.

- Additional sales - don't forget to do it - do it right = more profit

- Get natural referrals = easier, much better appointments

- Many eyes see more than 2 eyes - there is nothing better than customers who help you

- Objectives after the deal - make customers big, really big in the future

- Using complaints as an opportunity = customer loyalty

- The world of hypnotic speech patterns

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